Oishii is a snack manufacturer seen in Rage.
Not much is known about the company. Oishii manufactured a snack named Pinkies featured as an easter egg in Rage.
- Pinkies is a nod to the original Doom enemy, the Demon (aka "Pinky", due to its coloration); a cartoon monster resembling the Doom 3 incarnation can be seen on the front of the box. When picked up, a roar is heard, which is the same as the Pinky roar.
- These are also a direct reference to "Twinkies" snack cakes.
- Oishii is Japanese for "delicious".