| Type | Petroleum |
| Location | Global |
| Owner(s) | Tex Dinoco |
| Featured in | Toy Story, Cars and other Pixar media |
- “Something we found in the ground makes you go, go go! So go Dinoco!”
- ―Dinoco slogan
Dinoco is a petroleum company with a multitude of petrol stations and its own racing team. It originates from the 1995 animated film Toy Story and made several subsequent appearances in various Pixar properties, however its most significant and elaborate appearance has been in the Cars franchise which is the main subject of this article.
Overview
Toy Story
A Dinoco gas station in the Tri-County Area
Although nothing is known about the company's history, it is frequently seen as the main gas station dotting the roadsides of the Tri-County Area and it was at one particular gas station that two living toys named Woody and Buzz had an all-out brawl.
WALL-E
A withered Dinoco lighter
In the far future, Dinoco was presumably bought out or run out of business by the global megacorporation Buy n Large, much like every other business on the planet, and like everything else, the company fell to ruin and decay as the world ended due to excessive pollution, with Buy n Large eventually leaving the planet, presumably ending any trace of Dinoco as all of humanity now solely resided on the spaceship the Axiom.
All that remained of the company were a few rusty lighters.
World of Cars
A Dinoco HQ building in Tokyo
In a world inhabited entirely by living sapient cars, Dinoco has existed for many decades, originally founded by Tex Dinoco after he created the world's most popular oil product which was considered very appetizing for the cars of the world. The success of Tex's product allowed him to expand his business into a global corporation with gas stations on every corner and offices in many nations.
Aside from the company's proud history as oil distributors, it also has an equally long history of sponsoring great racing champions who've competed for the coveted Piston Cup, with none more notable than the famous "King" Strip Weathers, whose status as champion and official racer for Dinoco was considered the stuff of greatness and a position that many young racers dreamed of.
Mascot
The company has had various mascots during its lifetime all of which have been dinosaurs. The first known mascot during the 50's was a dark green stegosaurus, while in the 90's it was a red brontosaurs. The last known and most frequently used mascot has been a blue tyrannosaurus rex.
Staff
Owner
Owner of Dinoco, Tex Dinoco with his team
Tex Dinoco is the owner and founder of Dinoco and the creator of the world's most popular oil product. Tex Dinoco is an avid supporter of professional racing and personally runs his company's racing team of the same name where Strip "The King" Weathers races. Tex is particularly proud of Weathers and his achievements, and greatly valuing the work and support of all those who have worked for him. He also grew a soft spot for Lightning McQueen and his sponsors at Rust-eze after McQueen showed a true sense of sportsmanship when he helped an injured Weathers finish his last race.
Racers
Dinoco has sponsored many notable racers all of whom have competed in the coveted Piston Cup racing series.
Dinoco's star racer, Strip "The King" Weathers
- Strip "The King" Weathers - Dinoco's longest serving racer and their former star sponsorship for over twenty years. One of the greatest racers in the world who has won many Piston Cups during his career. Following his retirement, he became a crew chief and coach on his nephew's racing team.
- Cal Weathers - Nephew and successor to Strip "The King" Weathers.
- Cruz Ramirez - Apprentice to legendary racer Lightning McQueen who eventually became a sponsored racer for Dinoco following.
Employees
The company employs various workers to run their gas stations, plants and offices. Its most notable employees though are the mechanics, haulers and helicopters who manage the company's racing teams and the many Dinoco Girls models who help to promote officially sponsored Dinoco events.
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Products
Revelers enjoying many brands of Dinoco Oil
Dinoco-brand mudflaps
- Dinoco Oil
- Dinoco Light
- Dinoco Extreme Octane
- Dinoco Premium - Designed for use with high mileage motors of all ages. Mighty smooth and extra viscous, this premium petroleum goes down smooth and keeps your cylinders clean. Bottled in Radiator Springs, Carburetor County.
- Dinoco 40 W Motor Oil
- Dinoco 50 W Motor Oil
- Dinoco 60 W Motor Oil
- Dinoco Mudflaps
- Dinoco Lighters
- Dinoco Clocks
Subsidiaries
- Dinoco Records - A record label studio that's always looking for new heavy metal talent. Their only known agent is Dex who greatly resembles Tex Dinoco.
- Rust-eze - A pharmaceutical company responsible for producing the ever popular Rust-eze Medicated Bumper Ointment. The company was acquired by Dinoco shortly after it was sold to them by the "Mudflap King" Sterling Dunn who had in turn bought it from the Rust-eze Brothers.
Appearances
- Toy Story franchise
- Cars franchise
- WALL-E (2008)
- Planes: Fire & Rescue (2014)
Trivia
- The company is a copyright-free stand-in for the American oil companies, "Sunoco" and the "Sinclair Oil Corporation", the latter of which also features a brontosaurus as its main mascot and symbol for all of its gas stations.
- The design and color-scheme of the Dinoco racing team resembles those sponsored by the STP motor oil company for NASCAR.
- Despite Dinoco existing in the World of Cars where even dinosaurs have been shown to be "carosaurs", the company's logo still uses real dinosaurs.
- Dinoco is technically an oil company, but is treated as a beverage company in its car-themed world and is categorized as such.